Product differentiation

Why We Need a New Laundry Detergent

R&D (research and development) brings us new drugs. It’s taken us to the moon and created AI. But also, Procter & Gamble (P&G) spends $2 billion on R&D. One goal is a better laundry detergent. Laundry Detergent Innovation. The people that make Tide have always known they need to innovate. Although Tide’s share of laundry detergent sales is nearly 40%, they agree with a marketing executive that said “…somebody will come along and eat its lunch” if they stand still. From the beginning, Tide was a disrupter. As far back as 1946, when P&G dominated the market with Duz and Oxydol, it introduced Tide. ….[READ]