Is AI Like a Cupcake? In 1996, at a small NYC shop called Magnolia, the $3 gourmet cupcake was born....

If we didn't have to deal with money, my wife and I would have a pretty stress-free marriage. We’ve gotten...

Behavioural Finance in Portfolio Rebalancing Why do investors struggle with portfolio rebalancing? Emotional decisions. Behavioural finance shows us how biases...

Why people trust influencers more than brands – and what that means for the future of marketing Not long ago,...

Happy Thanksgiving, everyone! Wow, 2025 has been a tumultuous year. Life has been pretty crazy at the RB40 household as...

The Ozempic era should change how we think about self-control Oh, oh, oh, Ozempic! The catchy jingle from Novo Nordisk’s...

Why Don’t People Return Their Shopping Carts? A (Somewhat) Scientific Investigation I arrived on the scene early one Saturday. The...

This post is adapted from YNAB's twice-monthly newsletter, Loose Change.The first known sighting of him was on a weekend morning,...

Thrill Fatigue: How Dopamine Devalues Repeated Rewards New research shows that the same dopamine receptor mechanism responsible for drug addiction...

A common question we receive from clients dealing with co-ownership disputes, divorce, or family property issues is whether they can...