Human-centred finance

Advisers have rich opportunity to treat investors more like humans, not robots

Advisers and wealth managers have a great opportunity to build deeper human relationships with clients in ways many haven’t yet embraced. Recent research by Oxford Risk shows that many advisers claim to understand their clients’ psychology well. Yet the same survey shows 70% of advisers are surprised by clients’ behaviours. This suggests they can enrich their understanding of investors’ personalities and behaviours, for the benefit of their clients, themselves, and their companies. Other studies show these benefits could be huge. ….[READ]