What a Rolls-Royce Says About Conspicuous Consumption
We recently learned about Project Nightingale. Announced by Rolls-Royce, each car will cost at least $3.5 million. The story reminded me of Thorstein Veblen. Rolls-Royce Project Nightingale. For Project Nightingale, the 100 coach-built vehicles they plan to produce have already been sold. Battery-powered, and as long as a Cadillac Escalade (the standard model is 211 or so inches- as tall as an adult giraffe), the car has two seats. Next, the buyers just need to customize them. Customization includes your own paint color named for you, curated woods, embroidery. Sort of like the lining that no one sees of a jacket, you can engrave the inside of your vents…..[READ]
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