When To Buy a Movie and Not Rent One
Hearing the sad news about Dolly Parton, I decided to watch “9 to 5,” one of her classic movies. When asked if I preferred a purchase or rental, I “bought” the movie. Because the rental was $3.99 and the purchase price, $4.99, my decision was a no-brainer. A Pricing Strategy. During the 1990s, a bread baking machine became an economic legend. Using a kitchen device to make a loaf of bread was a new idea 30 years ago. So, when Williams-Sonoma introduced one of the first bread-making machines, consumers did not know how to judge its $275 price tag. ….[READ]
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