Nudging people to do what they want to do
Not all of us in the Adam Smith Institute agree on everything all the time. Life would be duller if we did. One topic that divides some of us is the notion of ‘nudge.’ Thaler and Sunstein wrote a book under that name in 2008, describing ways of “changing the choice architecture” so that people find it easier to do what they want to do, but fail, perhaps because of inertia, to follow through upon. Two thirds approve in polls of organ donation after death, but less than 30% were completing the form. The US driver’s licence application gave applicants the choice, and they had to choose yes or no. ….[READ]
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