Moving beyond nudges: The case of Complex Behavioural Design
When we think about behavioral design, we usually picture small, simple nudges such as changing a default setting on a screen. In academic research, these isolated changes are popular. But in the real world, many other decisions must be made before and after a single nudge is chosen. For instance, teams have to decide for whom and how a specific nudge should be applied. This gap is why I wrote a case-based paper with Philip Cash, published in the journal Designing. We studied a design team at Samsung Electronics over a 16-week project. Their goal was to help users make better decisions within a smart home system. ….[READ]
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