Why impulse spending happens — and why willpower isn’t the answer
Every financial advice article eventually tells you the same thing: spend less. Track your budget. Exercise willpower. And yet 61% of UK adults report regretting purchases they made in the last month. The advice clearly isn’t working — because it’s aimed at the wrong problem. Impulse spending isn’t a character flaw. It’s a predictable output of how your brain is wired. Understanding the neuroscience doesn’t excuse the behaviour — but it does point toward solutions that actually work. ….[READ]
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