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Prestige bias – The daily blog of behavioral and cognitive economics

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Prestige bias – The daily blog of behavioral and cognitive economics

Overcoming Sincere Prestige Bias

Humans suffer two big but under-discussed biases, which together make us overly favor people we see as prestigious and sincere. First, humanity’s superpower is cultural evolution, wherein we copy each others’ behaviors, and this wouldn’t work if we copied from random others. So it couldn’t get going without our first big clue on who to copy: prestige. Which has become so entrenched that we greatly over-emphasize prestige now even when better alternatives are now available. ….[READ]

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