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Memory and emotions – The daily blog of behavioral and cognitive economics

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Memory and emotions – The daily blog of behavioral and cognitive economics

Emotional Touch Leaves a Permanent Mark on the Mind

Why does the memory of a comforting hug last a lifetime while the sensation of a handshake vanishes instantly? A new paper introduces the first comprehensive neurobiological model of affective tactile memory. The research argues that emotionally meaningful touch is stored through a specialized interplay between sensory signals and emotional brain networks. This “embodied memory” doesn’t just store an image of the event, it actually reactivates the bodily and emotional states felt during the original touch. ….[READ]

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