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Seating policy – The daily blog of behavioral and cognitive economics

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Seating policy – The daily blog of behavioral and cognitive economics

How Boarding Makes a Difference

Your airline seat matters. And now, on Southwest, you can choose. Airline Boarding. Southwest. In a new Super Bowl ad, Southwest makes fun of its 55-year-old open seating policy. Taking place in the middle of the jungle, “Boarding Royale,” shows the stress we felt from boarding without an assigned seat. Now, the fare we select will determine where we sit and when we board. The switch began last week. For a smile, do take a look …[READ]

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