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Gifts and gender – The daily blog of behavioral and cognitive economics

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Gifts and gender – The daily blog of behavioral and cognitive economics

Do women give better gifts than men?

We know that giving gifts is a universal phenomenon that exists in almost all human cultures. Billions of dollars are spent each year on gifts when birthdays, holidays, and Christmas arrive. However, although gifts are symbols of love and appreciation, not all of them are valued as much as the one who gives them hopes. Gifts serve very important interpersonal functions because they help build and reformulate relationships. For example, a previous study mentioned in the article showed that bad gifts can damage a relationship. That is, a good gift benefits the receiver, benefits the giver and the relationship, but it always depends on whether the gift is appropriate or not. ….[READ]

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