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The evolution of deepfakes – The daily blog of behavioral and cognitive economics

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The evolution of deepfakes – The daily blog of behavioral and cognitive economics

Deepfakes leveled up in 2025 – here’s what’s coming next

Over the course of 2025, deepfakes improved dramatically. AI-generated faces, voices and full-body performances that mimic real people increased in quality far beyond what even many experts expected would be the case just a few years ago. They were also increasingly used to deceive people. For many everyday scenarios — especially low-resolution video calls and media shared on social media platforms — their realism is now high enough to reliably fool nonexpert viewers. In practical terms, synthetic media have become indistinguishable from authentic recordings for ordinary people and, in some cases, even for institutions. And this surge is not limited to quality. ….[READ]

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