Universally Cool: Personality Traits That Cross Cultural Lines
What makes someone “cool” appears to be remarkably consistent across cultures, according to a global psychology study. Researchers surveyed nearly 6,000 people from 13 countries and found that cool individuals are consistently described as extraverted, powerful, open-minded, adventurous, and independent. Though cultural norms vary, the idea of coolness has evolved into a universal archetype influenced by global media and shifting values. Unlike moral goodness, coolness includes edgier traits like hedonism and rebellion, making it a catalyst for cultural change. ….[READ]
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