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Japan’s Aging Population – The daily blog of behavioral and cognitive economics

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Japan’s Aging Population – The daily blog of behavioral and cognitive economics

What Can We Learn From Japan’s Diaper Demand?

Approximately five years ago, in Japan, the average age of a taxi driver was 60 and a truck driver, 48. Further reflecting Japan’s aging demography, their over-80 population exceeds 10%. So, they have had to adjust. The facts. With a plunging growth rate, the Japanese population will continue to shrink. A recent BBC headline said “Japan nappy maker shifts from babies to adults.” As the article explained, Oji Holding said it would target the adult diaper market rather than babies. ….[READ]

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