When I started writing this series on Reddit’s subcultures a few months ago, I knew that sooner or later I’d have to take on one of the internet’s angriest, most irrational, and overzealous fandoms: The people still waiting to make millions investing in GameStop.The GameStop stock craze of early 2021 was, after all, a breakout moment for Reddit, perhaps the clearest example of the message board’s power to set off bizarro fads that send offline institutions reeling. Over the course of a few weeks during the dog days of the pandemic, investors on the subreddit r/WallStreetBets sparked viral interest in the struggling video game retailer, insisting that it had been long undervalued and unfairly targeted by hedge funds clamoring for its stock to tank. ….[READ]
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