Why Incorporating Video into Your DAM Strategy Makes Sense

Video content has become central to brand storytelling, campaign launches, training programs, and product explainers. In fact, 91% of businesses now use video as a marketing tool. Short-form video is also a top priority, with 56% of marketers identifying it as their leading content investment trend.

But as the volume of video grows, so does the complexity of managing it. Teams often rely on a tangled web of tools: media asset managers, video editing suites, transcription services, and translation vendors. The result? Fragmentation, delays, and bloated budgets.

When organizations face siloed challenges with other assets, they often invest in a DAM to create a streamlined platform for managing content across teams. But all too often, video requirements are deprioritized during DAM implementations due to perceived complexity or platform limitations. This shortsighted approach leads to siloed solutions that fail to meet the growing demand for video across the organization.

The Cost of Fragmented Video Workflows

Multiple systems mean more logins, more exports, and more risk that creative content falls through the cracks. Creative teams often get bogged down toggling between applications. According to a Harvard Business Review study, employees switch between apps around 1,200 times a day, wasting nearly four hours per week just reorienting. This adds up to five full workweeks lost annually to inefficient workflows. 

Many organizations turn to Media Asset Management (MAM) systems to manage video, but that simply introduces another silo. MAMs are often specialized, complex, and disconnected from broader content workflows.

With the right DAM, a dedicated MAM becomes redundant. A fully capable DAM can support video editing, review and approval, localization, and delivery—all within the same ecosystem used for every other asset.

Fragmentation doesn’t just slow teams down—it drives up operational costs and increases the chance of error. Having disconnected tools for transcription, localization, editing, and reviews means:

• More subscriptions to manage

• More admins to train

• More documentation to maintain

• More budget fragmentation

Modern DAM platforms with robust video capabilities eliminate sprawling subscriptions, fragmented workflows, and siloed content. By integrating video directly into the DAM, organizations can:

• Simplify content operations

• Improve visibility across teams

• Accelerate the content lifecycle

Crucially, bringing your video team into the DAM planning process early can reduce friction and consolidate tool budgets into a strategic, system-wide solution. That kind of collaboration can turn a cost center into a long-term enabler of speed, visibility, and ROI.

📊 One Orange Logic customer reported a 53% increase in productivity and $500,000 in annual savings by streamlining video production workflows through DAM.

Consolidate More Than Just Tools—Consolidate Teams

Video is no longer just the domain of creative teams. It’s now an enterprise-wide asset supporting:

• Marketing campaigns

• Compliance workflows

• Legal reviews

• Training programs

• Localization efforts

Whether it’s a product launch, internal training, customer support, or brand storytelling, video is a strategic asset used across departments.

When organizations bring video teams and their workflows into DAM planning from the start, they’re not just selecting a tool—they’re building a company-wide system of record. A DAM that supports video at scale ensures all teams work from the same centralized platform.

The result?
Efficient collaboration, stronger brand consistency, and greater ROI from every video produced.

At Orange Logic, Our Approach

At Orange Logic, we believe enterprise video management should be built into your DAM—not bolted on.

We offer a combined AI-driven DAM and MAM solution that streamlines video production, editing, and distribution—all within a single platform.

AI-Powered Efficiency

• AI-Powered Search: Natural language search for fast discovery

• Speech Recognition & Audio Management: Identify speakers and timecode

• AI Captions & Translations: Auto-generate multilingual transcripts

• Digital Rights Management: Tag talent, logos, and IP for compliance

• Auto Tagging: Detect faces/logos and link to rights documentation

Seamless Video Editing & Production

• Proxy Editing: Edit proxies, apply changes to full-res files

• Frame-Accurate Scrubbing: Pinpoint and edit precise moments

• Relink Offline Assets: Reconnect files with one click

Creative Collaboration

• Real-Time Sync: Collaborate in tools like Adobe Premiere Pro

• Annotations & Approvals: Review directly within the DAM

• Effortless Sharing: Send review links with permission controls

• Streamlined Distribution: Publish to Brightcove, Vimeo, YouTube with automatic transcoding

Flexible Integration & Workflow

• Creative Suite Integration: Work natively in Adobe, Final Cut Pro

• In-Platform or Integrated: Full flexibility to work where you need

Built for Scale and Complexity

• Large File Support: From HD to 8K+ footage

• Multi-Format Compatibility: Manage audio, video, image, and 3D files

• 3D Model Support: Annotate and review photogrammetry and 3D assets

• Smart Storage & Transcoding: Optimize for performance and delivery

Enterprise-Grade Automation & Intelligence

• Automated Workflows: Assign tasks, approvals, and publishing

• Rights-Linked Assets: Ensure all media is rights-cleared

• Live Streaming & Ingest: Manage real-time collaboration

• File on Demand: Serve assets efficiently, even during peak traffic

• Custom AI Choice: Use OrangeAI or integrate your own AI tools

Tangible Business Benefits

• 53% increase in productivity with AI automation

• 46% faster time to market through integrated video delivery

• 49% improvement in collaboration via centralized access

🎬 Case Study: A+E Networks
Cut talent approval times by managing video workflows entirely in Orange Logic.

Video Use Case: Pearson

Pearson is the world’s largest learning company and the fourth-largest publishing company globally. As learners increasingly preferred video-based content, Pearson developed a proprietary video player hosting millions of video assets and logging 70 million plays per month.

However, video assets were scattered across systems, complicating usage and production. By migrating to Orange Logic, Pearson was able to:

• Centralize video infrastructure

• Handle 40,000 API calls per minute

• Dramatically reduce hosting costs

This helped Pearson streamline delivery without sacrificing scale. Read the full case study. 

Conclusion: One Platform, Every Video Workflow

Organizations that prioritize video from the start—and choose DAM systems that do the same—gain a strategic edge. From ideation to distribution, translation to rights clearance, everything happens in one place.

No more silos. No more workarounds. Just video, simplified.