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Water flow – The daily blog of behavioral and cognitive economics

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Water flow – The daily blog of behavioral and cognitive economics

Why We Fight a Shower War

In an April 9 fact sheet, President Trump explained how he will “make showers great again.” Whereas his predecessors had sought green solutions through limited water use, he was reversing their initiatives. He said we should return to a water flow of more than 2.5 gallons per minute. In the past, because of government’s water efficiency rules, we used 12% less water. Since showers represent close to 20 percent of a household’s water use, we could be talking about a massive uptick. ….[READ]

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