Tweaking time

Are We Too Impatient to Be Intelligent?

A copywriter, an art director, and an advertising account man are boarding a plane to go to a client presentation. Slightly implausibly, they open the overhead locker and a genie pops out. The genie says, “I’ve been stuck in that bloody overhead locker for 10 years. As a reward, I’ve only got three wishes, but I’ll give you one each.” The genie turns first to the copywriter and says, “What’s your wish?” “I think I’d like the life and the prose style of Hemingway. I’d like to live that life. I’d like to write that way. I can’t think of anything better.” And poof, the copywriter disappears. ….[READ]