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The eureka moments – The daily blog of behavioral and cognitive economics

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The eureka moments – The daily blog of behavioral and cognitive economics

Unlocking creativity: Scientists discover origin of ‘eureka’ moments in the brain

We’ve all experienced those magical “eureka” moments when a brilliant idea suddenly pops into our heads out of nowhere. So, have you ever wondered what’s actually happening in your brain during these flashes of creativity? Researchers in Utah may finally have the answer. A team from the University of Utah Health and Baylor College of Medicine peered into the inner workings of the brain to uncover the neural roots of creative thinking. Their findings, published in the journal BRAIN, reveal how different parts of our gray matter team up to produce those lightbulb moments. ….[READ]

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