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The diamond water paradox – The daily blog of behavioral and cognitive economics

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The diamond water paradox – The daily blog of behavioral and cognitive economics

Where We Worry About Water

During a typical shower, we use 65 litres of water. When Cape Town South Africa almost ran out of water in 2018, people had to get used to 10 litres (with a hair wash!). At the same time, you could not wash your car or fill your swimming pool or flush more than once a day. With water pressure set at dysfunctionally low levels, the goal was to encourage conservation by making water use more costly. Massively less than normal, residents learned how much water to use every day ….[READ]

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