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The challenge with energy poverty – The daily blog of behavioral and cognitive economics

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The challenge with energy poverty – The daily blog of behavioral and cognitive economics

Flipping the Switch: How Embracing Cognitive Scarcity Can Brighten Energy Poverty

Imagine a single mother in an urban slum, juggling her job, household chores, and the constant pressure of keeping her children fed. Her home is dimly lit, her appliances few and inefficient. Each month, she faces tough choices: pay for electricity, buy food, or save for emergencies. The relentless need to prioritize essential utilities consumes her, leaving little room to plan for the future. What if policymakers could harness this understanding of cognitive scarcity and design energy policies that alleviate this mental and emotional burden? ….[READ]

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