What the Founding of Behavioral Economics Teaches Us About How to Create a Meaningful Movement
It was a sunny fall day in London in 2013 when George Loewenstein and I walked up Fleet Street to St. Paul’s Cathedral. We turned onto a lane toward the Millennium Bridge. We were meeting in London to continue our work on a research project; our walk was a chance to take a break and find lunch. Gradually, our conversation shifted from our work, and I found myself curious about something else. As we crossed the Thames, I asked George, “What do you think are your most important contributions to the field?” He mentioned his work on short-term and long-term choices, how our preferences are inconsistent over time, and the role of emotions in decision-making. ….[READ]
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