In 1996, at a small NYC shop called Magnolia, the $3 gourmet cupcake was born. But it took an entrepreneur to start a chain called Crumbs for the bubble to inflate. Believing cupcake consumption was unstoppable, Crumbs’s production and prices shot skyward. They even charged $42 for a giant cupcake that fed eight people…and it sold! The Huffington Post said we had reached “Peak Cupcake” when a Crumbs IPO let all of us join the frenzy. At first the stock was $13.10 a share during June of 2011. By June 30, 2014, it had plunged to 4 cents a share and Crumbs was closing all of its shops. Is AI going to be a cupcake? ….[READ]
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