Sixty years later, that line lands with a different weight. We are living through the fastest expansion of productive capability in the history of creative work. AI can generate interfaces, brands, campaigns, images, code, entire products, at a pace unthinkable even five years ago. The barriers to making things have, for the most part, dissolved. The question, then, is no longer can we build this? It is should we? And more urgently: how do we know if it’s any good? The answer, uncomfortable as it is for an industry built on optimisation and scale, is taste. ….[READ]
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