Why Driscoll’s Can Charge More For Its Strawberries
Driscoll’s figured out how to sell us a seasonal fruit during the entire year. As a result, annually, they ship four billion containers to 60 countries.They also know how to charge us more. Strawberry experts would tell us that there are many different kinds of strawberries. And indeed, berry seller Driscoll’s does the research and development that is supposed to develop new kinds of berries. But to most of us, like tomatoes and potatoes, all strawberries are alike. Still though, by labeling every container with its name, Driscoll’s differentiates its strawberries. ….[READ]
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