When people think about logistics, their minds usually jump straight to trucks and for good reason. Trucks are the backbone of supply chains around the world. But if you’re only tracking your fleet, you’re overlooking the true complexity and vulnerability of modern field operations.
What about the trailers parked behind your warehouse? The containers waiting at the port? The forklifts and portable generators scattered across your distribution yards and job sites? These assets keep the gears turning, yet many companies have no idea where they are at any given moment.
It’s time to expand the way we think about visibility. In today’s high-stakes logistics world, your overlooked assets could be costing you far more than you realize.
Logistics Has Transformed and So Have Its Critical Assets
Modern supply chains look nothing like they did even a decade ago. E-commerce, just-in-time delivery models, and seasonal distribution hubs demand incredible agility. Behind the scenes, non-powered and portable assets like trailers, mobile light towers, pumps, and tanks quietly keep everything moving.
Yet these assets are often invisible to fleet management systems. It’s no surprise that 62 percent of companies report limited visibility into their supply chain and only 6 percent claim to have full visibility. For field ops teams tasked with coordinating assets across large yards or regions, these gaps are operational minefields.
Where Traditional Fleet Tracking Falls Short
Most GPS tracking platforms were built for DOT-regulated vehicles. But what happens when your operation relies on non-powered equipment tracking?
That’s when waste creeps in. Crews spend hours tracking down containers or idle trailers. Assets get double-rented. Equipment doesn’t show up on site when it’s needed. For a field operations manager, these issues compound into costly delays.
According to recent research,94 percent of companies say poor logistics visibility directly harms operations. Even if your trucks are where they should be, if your yard equipment or portable gear isn’t, jobs stall and customers wait.
Smart Tracking for the Forgotten Assets
Today’s rugged GPS devices are only part of the solution. The real power lies in the Geoforce platform, which transforms raw location data from non-powered and portable equipment into actionable insights.
Built for field operations, the Geoforce platform seamlessly tracks trailers, containers, and other critical assets even without a power source. Our devices offer multi-year battery life, solar-enhanced options, and flexible mounting methods, but it’s the software that brings everything together. From one platform, you can visualize every asset in the field, automate maintenance tracking, and set up custom alerts that help your team respond faster.
Most importantly, Geoforce integrates with the tools you already use like ERP systems, dispatch platforms, and maintenance software, giving you a single source of truth for your operations. Instead of managing separate tracking tools or chasing down equipment manually, your entire team gains the visibility and control needed to operate more efficiently.
Turning Hidden Assets into Your Strategic Advantage
Complete transportation asset tracking unlocks more than location data. It helps you right-size your fleet, reduce rental costs, and avoid unnecessary purchases.
With yard asset tracking, your dispatchers know what’s available and where. Your billing becomes more accurate. Insurance claims or audits? You’ve got timestamps and proof of use. For field ops managers looking to reduce friction across multiple sites, logistics asset visibility turns blind spots into action plans.
Total Visibility Is the New Standard
If your operation still focuses only on tracking trucks, you’re missing half the story. This is where surprises turn into delays, extra costs, or lost business. The logistics landscape has changed, and complete asset visibility is now essential to stay competitive.
Ready to bring every asset into view? Discover how Geoforce can help track the forgotten parts of your operation and turn today’s blind spots into tomorrow’s advantages.
Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by budgetbuddy.
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