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Speedy delivery – The daily blog of behavioral and cognitive economics

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Speedy delivery – The daily blog of behavioral and cognitive economics

How Speedy Deliveries Became Faster

Shrinking from weeks to hours, our delivery expectations started with Amazon Prime. And now, further diminishing time and distance, Amazon announced one billion extra packages would be on our doorsteps. Steve Jobs once said, “People don’t know what they want until you show it to them.” Leaping from Apple to Amazon, we can say, we didn’t know we wanted Prime until Jeff Bezos offered it to us. Just 20 years ago, Amazon was mostly a book and CD seller. ….[READ]

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