In 1974, Pepsi start making concentrate in Cork, Ireland. Prepared with a secret formula, the concentrate has the flavor. Then, during its next stop in the U.S., the bottler adds the water, carbonation, and sweetener. Because of its low corporate tax rate, Ireland was a logical place to start. Now, not so much. Pepsi’s Problems. Tariffs.When Pepsi sends concentrate back to U.S. bottling plants, it will cost an extra 20%. Reflecting the tariff slapped on the EU, all goods entering the U.S. will bump up by one-fifth. (Do note that WSJ said 10%. However, Cork is in the Republic of Ireland, a part of the EU. The EU tariff is supposedly 20%…today…) ….[READ]
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