The Neuroscience Behind ‘Shoppable’ Stores: What Your Brain Sees That You Don’t
Neuromarketing Principle: When consumers perceive store environments as complex at a subconscious level, it reduces their product recall and enhances their cognitive load. Mediated by processing fluency and the enjoyment factor, this correlation influences perception of store attributes. Application: Understanding how the brain reacts to different store layouts can help marketers create more effective, customer-friendly retail environments that amplify satisfaction levels and ultimately, sales. As marketers, we are constantly looking for ways to enhance the customer experience and achieve a sustainable revenue stream. ….[READ]
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