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Shape your story – The daily blog of behavioral and cognitive economics

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Shape your story – The daily blog of behavioral and cognitive economics

How to tell a better story

People tell stories all the time: at parties, at dinner with family or friends, at work, in job interviews, on blind dates. Storytelling is pretty much everywhere. But somehow the skill of storytelling can feel mysterious. We all know someone who seems so comfortable and engaging when they recount a funny experience to coworkers or share a moving episode during a wedding toast. What’s their secret? While some people do have an easier time speaking to a group, there isn’t a ‘storytelling gene’. I’ve been participating in storytelling events for more than a decade and have coached hundreds of storytellers, many of them totally new to the idea of sharing a story in front of a crowd. ….[READ]

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