Homobiasos: The Species That Rationalizes With Eyes Wide Shut
The Illusion of Rationality. We are all living examples of biases. We buy things we don’t need (or overpay for the things we do), defend decisions we don’t always support, and convince ourselves the cause justifies any means. For decades, economists and psychologists have portrayed humans as Homo economicus—rational agents of calculation—or, more charitably, Homo heuristicus—efficient simplifiers navigating a complex world. But neither description quite captures who we are. We are not cold calculators, nor purely intuitive minimalists. ….[READ]
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