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Same-Day Delivery – The daily blog of behavioral and cognitive economics

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Same-Day Delivery – The daily blog of behavioral and cognitive economics

What Fast Delivery Means

Our definition of fast delivery just changed. History. Nineteen years ago, Amazon charged us an extra $9.48 for two-day delivery while one day was $16.48. But then, during February 2005, they created Amazon Prime. For $79 a year, in two days, we could get our delivery. And, they discovered that faster delivery times balloon order volume: Consequently, we’ve moved from two-day to one-day to same day. While from our end it seems easy, it’s not, especially for Amazon. ….[READ]

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