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Risk tolerance – The daily blog of behavioral and cognitive economics

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Risk tolerance – The daily blog of behavioral and cognitive economics

Money and the Mind

Money is never about dollars and cents. Depending on your history, it could represent security, freedom, fear, identity, or belonging. For some people, including myself, money feels like safety after a childhood riddled with uncertainty. For others, it stands for independence, achievement, or the chance to choose a new direction. That is why financial planning regularly feels emotionally loaded. On paper, it looks simple: earn, save, invest, protect, and plan. Our choices in real life are determined by beliefs, emotions, family history, and how much uncertainty we can tolerate. Here is where psychology matters. ….[READ]

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