Promise of Reward Changes How We Pay Attention
A new study reveals that our brains treat sensitivity and decision bias as separate processes when rewards are at stake. Using eye-tracking and EEG during a visual task, researchers found that attention-related brain regions ramp up when we focus on potential rewards, but only when it boosts sensitivity—not bias. Surprisingly, decision bias—our tendency to say “yes” or “no” based on reward—didn’t show activity in the brain’s attention centers at all. These findings uncover distinct reward-related pathways that shape how we see and decide. ….[READ]
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