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Renting umbrellas – The daily blog of behavioral and cognitive economics

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Renting umbrellas – The daily blog of behavioral and cognitive economics

How to Be an Umbrella Entrepreneur

Sometimes somebody gets a really good idea that makes you wonder why no one thought of it before. That good idea is about umbrellas. Renting Umbrellas. According to Rentbrella, their story starts when Nathan Janovich was leaving a subway. Rather randomly, he says he thought, “If bikes can be shared, why not umbrellas?” After that (they tell all very sparsely on their website) It appears that his friend Freddy Marcos suggested pairing umbrella sharing with Out of Home Media. Because Out of Home Media is public space advertising that would include ads on umbrellas, they could generate ad revenue. ….[READ]

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