How To Upset Ride-Share Markets
Uber will charge us $136 to drive from the Port Authority Bus Terminal in NYC to Kennedy International Airport. Slightly less, Lyft is $134. With Throo, it could be $80. Throo is showing us how to break up a duopoly. Ride-Share Markets.After recently arriving in NYC, Throo tells us that 50,000 drivers have so far installed their app. The incentive? They will charge drivers a smaller fixed fee for each ride. Then, on the demand side, customers pay less. Based in Singapore, TADA is offering us the Throo app. Its goal is to get a slice of the for-hire/taxi trips in New York City. Right now, Uber and Lyft control 80 percent of the market while traditional taxis are at 20 percent. ….[READ]
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