Why “pop-up” restaurants are everywhere now
From 2021 to 2022, one specific type of restaurant grew 105 percent in the US: pop-ups, or temporary restaurants. From 2022 to 2023 there were 155 percent more pop-ups. If you’re a foodie in a US city, it’s made the diversity of food you can get today higher than ever before. Why are so many chefs deciding to “pop up” all of a sudden? To find out, we talked to the owners of two New York City pop-ups to get their stories. For chef Jorge Aguilar and Amanda Rosa, co-owners of the breakfast taco pop-up Border Town, their story starts during the pandemic. ….[READ]
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