Brain Scans Reveal Political Leanings During Grocery Shopping
Researchers have discovered that people’s political affiliation can be identified with nearly 80% accuracy based on brain activity while making routine decisions like buying milk and eggs. Although actual purchasing choices did not differ between Democrats and Republicans, the underlying neural patterns diverged significantly. The findings suggest that partisanship may stem, in part, from basic neurocognitive processes that operate even in non-political contexts. This research opens new doors to understanding how deeply political orientation is embedded in how we process everyday decisions. ….[READ]
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