We’re proud to share that Orange Logic has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management (DAM).
The report evaluates providers based on their Completeness of Vision and Ability to Execute. We believe Orange Logic has been recognized as a Leader for delivering scalable, AI-driven enterprise content orchestration through its DAM platform, highlighting its customizable brand portals, advanced AI agent capabilities, and hybrid storage options.
In our opinion, this recognition reflects what our customers already know: Orange Logic helps global enterprises manage complex content operations with speed, control, and confidence.
Built for orchestration, not just storage
For years, DAM focused on storage and access. But today’s content environments demand more. Teams need systems that connect creative work, compliance, and distribution—all in one governed, intelligent platform.
That’s where Orange Logic stands apart.
Our platform unites DAM, Media Asset Management (MAM), Digital Rights Management (DRM), project management, and AI automation in one scalable system designed to move content from creation through delivery. It’s not just about keeping assets safe—it’s about orchestrating the entire lifecycle.
A platform shaped by customer success
Orange Logic grows with the teams that use it. From creative operations to global marketing, every new capability is built around how customers turn complex workflows into real results. Innovations like Agent Studio and conversational search, which originated as customer ideas, now power faster decisions and smarter collaboration across entire enterprises.
Our next step, DNA mapping, will take it even further, training AI on brand and user behavior to make every action more intuitive. This kind of progress allowed us to be recognized by Gartner for AI-driven content orchestration.
Momentum that matters
Orange Logic continues to grow rapidly, with expanding enterprise adoption across media and entertainment, retail and CPG, and financial services. Our hybrid storage and high-performance architecture help organizations scale globally while maintaining local control, compliance, and creative speed.
As CEO Brian McLaughlin puts it:
“We feel being recognized as a Leader in the Gartner Magic Quadrant is a proud moment for Orange Logic—and equally for the customers we serve. Their confidence and partnership continue to inspire us to innovate, push boundaries, and redefine what a DAM and Content Orchestration Platform can achieve.”
Looking ahead
As content volumes and expectations keep rising, organizations need systems that don’t just store assets—they connect them. We hold the view that being recognized as a Leader in the Gartner.
Magic Quadrant underscores our vision to help enterprises orchestrate every part of their content ecosystem.
See why Orange Logic is a Leader. Schedule a demo →
Gartner, Magic Quadrant for Digital Asset Management, Tia Smart, Rene Cizio, Aparajita Mazumdar, Serena Mushigo, Karen Lee, 4 November 2025
GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner does not endorse any vendor, product, or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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