Orange Logic named a Leader in the 2026 Forrester Wave™ for digital asset management

Orange Logic has been named a Leader in The Forrester Wave™: Digital Asset Management Systems, 2026.

Forrester evaluates DAM vendors on strategy, current offering, and customer feedback. To us, this recognition reflects the platform we have built and the direction we continue to move toward.

As our CEO, Brian McLaughlin, shared:

“This is a proud moment for our team and for the customers we work alongside every day. We believe it reflects years of building solutions that operate at real scale, and we take that responsibility seriously.”

Why this recognition matters to us

Enterprise DAM has changed.

It is no longer just a system of record. It is core infrastructure for content operations. Teams manage more formats, more channels, more stakeholders, and more risk than ever before. Content volume keeps growing. So do expectations around governance, speed, reuse, and measurable results.

At Orange Logic, we believe DAM must do more than store files. It must support how content is created, reviewed, governed, distributed, and reused across the business.

Forrester’s evaluation recognized that, “Orange Logic’s vision is to offer its DAM system as a unified enterprise content management system that brings together assets with data so that people and AI agents can act with full context to create personalized, modular content at enterprise scale.”

Built to solve real complexity and real deployments

One question comes up in nearly every enterprise evaluation: Can we actually launch this?

Large DAM projects often stall during onboarding, metadata design, or user adoption. We built Orange Logic with those challenges in mind.

In the 2026 evaluation, Orange Logic received the highest possible scores in the asset onboarding and metadata management criterion, as well as in the adoption criterion. We believe these capabilities help organizations:

• Design metadata frameworks that scale across regions and business units
• Migrate and normalize large legacy libraries
• Configure workflows that reflect how teams actually work
• Move from implementation to daily operational use

For enterprise teams, launch confidence is not a bonus. It is a requirement.

Governance and rights at scale

As content ecosystems expand, governance becomes strategic.

Orange Logic received the highest possible score in the digital rights management criterion. For organizations managing global brands, regulated content, or licensed media, rights control is not optional. It protects revenue, reputation, and compliance.

With built-in governance and granular permissions, Orange Logic helps teams manage risk across regions and departments, without slowing down creative and marketing work.

Designed for how enterprises actually operate

From the beginning, Orange Logic was built for organizations with real complexity. Global teams. Multiple brands. Regulated industries. Long content lifecycles. High volumes of rich media.

That means supporting:

• Workflow orchestration aligned to real processes
• Detailed governance and permissions
• Video, imagery, documents, templates, and emerging formats in one platform
• Integrations across creative tools, CMS, PIM, and downstream systems
• AI-powered search and automation grounded in strong metadata and control

This is not about checking boxes in an RFP. It is about building a platform that adapts as your organization grows, restructures, expands, and evolves.

Shaped by our customers

Customer feedback plays a role in the Forrester Wave evaluation process. Customer references who use Orange Logic every day helped shape this recognition by reporting “widespread adoption of their Orange Logic DAM instance and cited the overall flexibility of the system as one of its highlights.”

Our customers span media and entertainment, healthcare, financial services, manufacturing, retail, higher education, nonprofits, and more. What they have in common is the need for a DAM that connects teams and systems instead of creating new silos.

We see this recognition as both an achievement and a responsibility.

What comes next

Being named a Leader is not the finish line.

We remain focused on helping organizations replace fragmented systems and manual workarounds with a more connected, automated, and intelligent content ecosystem. That includes continued investment in AI-powered search, workflow automation, rights and compliance, immersive media support, and the evolution of DAM into a true content orchestration platform.

Thank you to our customers, partners, and team. We are proud of this milestone, and we are focused on what comes next.

The Forrester Wave™: Digital Asset Management Systems, 2026, Forrester Research, Inc., 2026.

Objectivity statement

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.