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Nudging viewers – The daily blog of behavioral and cognitive economics

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Nudging viewers – The daily blog of behavioral and cognitive economics

Column: Check out the TV shows nudging people to act on climate

The whole scene lasted just over a minute. The crucial dialogue, not even 15 seconds. But when a character from HBO’s “Sex and the City” ordered steak tacos at Chipotle — then changed her mind and chose a plant-based protein instead — she may have convinced a lot of people that eating less meat is healthier, and better for the planet. Researchers at conservation nonprofit Rare studied viewer responses to the scene, which aired during Season 2 of “Sex and the City” reboot “And Just Like That…” (currently streaming on Max). It featured Miranda (Cynthia Nixon) and Charlotte (Kristin Davis) waiting in line at Chipotle, fretting about whether their teenage kids might have hooked up with each other. ….[READ]

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