What a Free Good Really Costs Us
Recently, the Wall Street Journal introduced us to a group of people that, for months, plan their birthday freebies. The one person they followed hoped to top his record of 35. Starting at 6 a.m, he got his Starbucks’ 4-shot coffee. Then, with members of his family who were supposed to help him consume all the food, he raced among his destinations. At the end of his birthday, his freebies included drinks, snacks, dinners, and discounts: So yes, his behavior was slightly extreme. But “free” influences most of us. The Impact of Free Candy. ….[READ]
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