How Nintendo Plays the Economics Game
Nintendo’s first Switch was released in 2017. Now, 8 years later, fans could not wait for #2. Since entering video game markets, Nintendo knew how to compete. Nintendo history takes us back to the 1880s when they made Hanafuda themed-playing cards and then added toys. The firm though made a key decision during the 1980s. After a surge in Atari’s popularity, the games market got swamped with junk. Turned off, consumers fled but then along came Mario and the Nintendo Entertainment System (NES). To sell their little gray box, Nintendo told retailers they could pay them after a unit was sold. ….[READ]
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