Disabling Social Media Comments Hurts Influencer Credibility
Influencers who disable social media comments are perceived as less persuasive and likable. The research highlights that even negative comments can boost an influencer’s credibility. isabling comments signals a dismissiveness of audience feedback, undermining the influencer’s connection with followers. This study suggests that influencers need to balance protecting their mental health with maintaining audience engagement. Key Facts: Influencers disabling comments are seen as less sincere and less persuasive. Negative comments can still enhance an influencer’s credibility. ….[READ]
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