Organizations often rely on influence strategies to shape decisions, encourage habits, or prompt behavioral change. Whether the goal is to inspire sustainable purchases, promote healthier living, or motivate employee engagement, persuasive communication plays a central role. However, even well-crafted influence efforts can fall flat. Why? Because not every audience reacts the same way to persuasion. In many cases, ignoring individual personality differences can make influence less effective or even counterproductive. ….[READ]
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