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Inattentional Blindness – The daily blog of behavioral and cognitive economics

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Inattentional Blindness – The daily blog of behavioral and cognitive economics

The Irrational, Episode #2: Dead Woman Walking

Inattentional blindess occurs when an individual fails to perceive an unexpected stimulus that is in plain sight. The stimulus is something they would easily notice if they were not distracted. In other words, inattentional blindness is the inability to see something due to lack of attention, not because of vision related issues. The term was coined by Arien Mack and Irvin Rock in 1992 and is also the title of their book, published by MIT Press in 1998, in which they describe the phenomenon and the discovery story. A well-known study that demonstrates inattentional blindness was carried out by Christopher Chabris and Daniel Simons. ….[READ]

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