The Role of Behavioral Economics in Improving Cardiovascular Health
Despite the extensive study and knowledge of the lifestyle factors required for the onset and worsening of cardiovascular diseases, as well as evidence-based therapies to fight them, these diseases continue to be the main cause of mortality around the world, and especially in the United States, context of this study. Traditional economic theory is based on the idea that people are rational, self-controlled, selfish, and always optimistic. If this was the case, one might ask: why are cardiovascular diseases still so prevalent when they can be largely prevented and therapies have shown good efficacy in their prevention and treatment? ….[READ]
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