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Hedonic experiences – The daily blog of behavioral and cognitive economics

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Hedonic experiences – The daily blog of behavioral and cognitive economics

How do Generation Z buy since the pandemic started?

One of the measures adopted to reduce the transmission of Covid-19 was social distancing, which we still try to maintain today. During the pandemic, the Internet has been particularly important, as people have increased their online activity for multiple reasons, resulting in, among other things, an extreme growth of online shopping. Only in China (this work’s context) 70% of consumers increased their online purchases during the pandemic. The ease with which members of Generation Z make use of technologies is what has had the most impact on the e-commerce strategies of companies around the world. ….[READ]

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