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Habituation – The daily blog of behavioral and cognitive economics

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Habituation – The daily blog of behavioral and cognitive economics

Why People Fail to Notice Horrors Around Them

The miraculous history of our species is peppered with dark stories of oppression, tyranny, bloody wars, savagery, murder and genocide. When looking back, we are often baffled and ask: Why weren’t the horrors halted earlier? How could people have lived with them?The full picture is immensely complicated. But a significant part of it points to the rules that govern the operations of the human brain.Extreme political movements, as well as deadly conflicts, often escalate slowly. When threats start small and increase gradually, they end up eliciting a weaker emotional reaction, less resistance and more acceptance than they would otherwise. ….[READ]

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